OLAF HAJEK • Visual Identity
The project involved selecting an artist and crafting a
visual identity and event design. I chose Olaf Hajek,
and through the use of typography and colors, I aimed
to capture the essence of his work.
Project Advisor: Maureen Weiss
Book front cover
Drawing inspiration from the grid structure of the typeface, I developed the visual identity for the project.
The book utilizes a simple grid system, enhanced by the use of color blocking in its design.
I used the P22 Folk art font as the primary typeface and modified it to integrate seamlessly into the design system.
The color palette draws inspiration from Olaf Hasek’s paintings.
Event Poster
Mobile App